graphic design portfolio :: publishing

Ted Williams Museum

Client Objective: While containing interesting articles about the life of Ted Williams and the members of the Museum's Hitters Hall of Fame, the design of the Museum's 2003 Legends Weekend Souvenir Yearbook failed to capture the attention of readers. The Museum not only wanted to create a better-designed publication, but also wanted to increase advertising for its 2004 yearbook.

bbi Response: In one of several initiatives with the Ted Williams Museum, bbi created a visually stimulating publication that truly is a great souvenir for baseball enthusiasts. bbi established a flow to the 2004 yearbook by employing more graphics and creating headings that captured entire sections. bbi was also able to increase advertising for the publication — bringing in bat manufacturer Louisville Slugger and the BoSox Club, official fan club of the Boston Red Sox. Additionally, bbi established advertising partnerships with two Major League Baseball (MLB) teams — the Minnesota Twins and the Tampa Bay Devil Rays. Furthermore, bbi drastically cut printing costs for the non-profit museum.

Sailing Life Magazine

Client Objective: A specialized publication targeting sailing enthusiasts of New England, Sailing Life, published 10 times a year with a circulation of 18,000, sought to increase advertising revenues and improve the design and flow of its magazine.

bbi Response: bbi aptly increased advertisers while more clearly establishing the boundaries between ads and articles in the magazine. The specific advertisement additions by bbi were clearly defined for the magazine's targeted audience and included the areas of insurance, maritime, apparel, realty, resorts and finance, most notably Smith Barney. Even during the difficult winter months, bbi was able to increase ad revenue for Sailing Life. Furthermore, bbi made several changes to the design of Sailing Life. These changes resulted in a less cluttered, easily flowing publication. Specifically, bbi ran a common theme through the headings of the different sections of the magazine, leading to the unification of a previously choppy publication.

The Hockey Magazine

Client Objective: The Hockey Magazine, Official Fan Magazine of the National Hockey League, wanted to expand readership of its 64-page, 4-color glossy magazine. The publishers also called on bbi to assist with the launch a Canadian version of the magazine.

bbi Response: In addition to contributing graphic design and page layout skills, bbi attracted new advertisers to the magazine, providing The Hockey Magazine with retail referrals who subsequently agreed to carry The Hockey Magazine. bbi also acted as an experienced sounding board on a host of editorial issues.

University of New Hampshire (UNH)

Client Objective: The UNH Wildcats Athletic Council (WAC) sought to increase paid membership to the council through the distribution of Cat Tracker, its quarterly magazine.

bbi Response: bbi executed the printing and mailing of Cat Tracker, delivering substantial time and cost savings to WAC. bbi also coordinated the printing and insertion of a membership fundraising envelope that was stitched into the binding of each issue of Cat Tracker. This initiative led to a dramatic increase in membership for WAC.