graphic design portfolio :: direct marketing

New England Jewelry

Client Objective: New England Jewelry, a privately held full-service jewelry store that has been located in Hingham, MA, for over 23 years, needed assistance driving sales traffic to their 22nd Diamond and Gemstone Sale while informing customers of their impending move to a new location.

bbi Response: bbi designed and managed the print distribution of an elegant direct mailer inviting loyal New England Jewelry customers to come in and save 15-40% during the 2-week Diamond and Gemstone sale. The back of the mailer featured a computer generated rendering of the store's future home.

O'Sullivan Hockey Academy & Rob Barletta's Hockey School

Client Objective: These New England-based youth ice hockey programs wanted to produce mailers that included details of their camps, as well as registration forms for the camps. The directors of O'Sullivan Hockey Academy — Stephanie O'Sullivan, who played on the U.S. National Team from 1993 to 2001 and Chris O'Sullivan, who achieved All-American status with Boston University's 1995 national championship team before playing in the National Hockey League (NHL) — wanted to emphasize their hockey experience and roles as "students of the game." Rob Barletta sought to showcase his vast experience in youth hockey alongside the sportsmanlike values that his program emphasizes.

bbi Response: In showing its ability to work with a diverse clientele, bbi created informative mailers for both O'Sullivan Hockey Academy and Rob Barletta's Hockey School. Each mailer played a key role in increasing enrollment for the individual programs, highlighting the expertise of the camp directors and providing other necessary information.

DRIcore

Client Objective: DRIcore, a revolutionary subfloor system that creates comfortable floors over concrete, sought to increase sales in New England by further establishing itself within the specialized construction market.

bbi Response: bbi worked to increase brand recognition, creating a partnership between DRIcore and Home Depot, the primary New England outlet for DRIcore products. In coordinating the print fulfillment of a two-sided coupon, bbi reached a targeted audience of 5,000 contractors within a 10-mile radius of Home Depots throughout New England. bbi also created POP signage to increase the awareness of the offer in the stores. In its marketing efforts, bbi was able to capture the attention of two groups: contractors who shop at Home Depot and Home Depot do-it-yourself customers who may be interested in the DRIcore product.

Merrimack College & University of Massachusetts, Lowell

Client Objective: Both NCAA Division I hockey programs were seeking to boost ticket sales and fan support for their Hockey East ice hockey programs.

bbi Response: bbi established two lucrative co-op agreements. bbi partnered UMass, Lowell with retailer Bob's Stores, while Merrimack joined forces with Decathlon USA, the sports megastore. bbi then managed the design and printing of direct mail pieces that contained ticket deals, promotional offers and coupons.