graphic design portfolio :: newsletters/direct mail

Ted Williams Museum

Client Objective: The Museum newsletter is available exclusively to members of the 521 Club, which helps to fund outreach and educational programs at the Museum. Through its other initiatives with the Museum, bbi was able to increase the club's membership. As membership increased, the Museum sought a better-designed newsletter.

bbi Response: bbi overtook design and layout for the newsletter, doing an exceptional job of maintaining the newsletter's appeal to Ted Williams and baseball fans alike. bbi has used the newsletter to draw interest in additional Museum efforts, including the annual Hitters Hall of Fame Induction Ceremony, annual New Hampshire Baseball Dinner and Legends Weekend.

Northeast Elite Hockey

Client Objective: Northeast Elite Hockey wanted a newsletter that extended the connection between the players and the league beyond the ice. Additionally, the program sought an additional outlet for promotion of its sponsors.

bbi Response: bbi creatively presented information about the league's events, including the annual Draft Day Picnic, season outlook information from coaches and a letter from the Rob Barletta, League Director. The newsletter, entitled Ice Chips, not only informed the participants and their families about NEH news, but also encouraged them to support the sponsors who contributed to the NEH program.

Manulife Financial

Client Objective: Deliver a high quality, low cost newsletter to the staff at two of its New England offices.

bbi Response: Work under strict deadlines to design, print and deliver the 4-color U.S. Investments Spotlight newsletter.

Massachusetts Interscholastic Athletic Association (MIAA)

Client Objective: The MIAA was in need of a partner to assist in the development of marketing strategies and the implementation of a new brand identity.

bbi Response: As part of the MIAA's new brand identity, bbi redesigned the association's 8-page quarterly newsletter, adding elements used in previous pieces designed by bbi in order to increase the brand identity of the association. bbi also coordinated the printing and mailing of the newsletter, delivering a cost savings to the MIAA by redesigning the newsletter as a self-mailer.