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bbi MARKETING expands the 40/40 Club’s web presence with targeted eBlasts, MySpace & YouTube videos

Rockland, MA (January 16, 2008) - bbi MARKETING INC., a full-service marketing and advertising agency, has been hired by the 40/40 Club to bring increased traffic to their site with weekly email communications and by boosting 40/40’s presence on search engines, MySpace and YouTube.

The project will bring a high level of collaboration between both companies, with the creation of fresh, new creative content delivered on a weekly basis to multiple email and web channels.

“bbi MARKETING is excited to work with the 40/40 Club. We’re looking forward to showing 40/40 how quickly and effectively we can help them reach their target audiences around the country and the world with the latest Web 2.0 technologies and niche email blasts,” said Mark Igo, President.

About the 40/40 Club
With locations in New York City, Las Vegas, Atlantic City, plus Macau and Tokyo slated to open in 2008, the 40/40 Club are all-American sports bars and lounges with a sleek, opulent style. Owned by hip hop mogul Jay-Z and partner Juan Perez, the 40/40 Club is named after one of baseball’s most prestigious achievements. A benchmark for power and speed, The 40/40 Club includes players who hit 40 home runs and steal 40 bases in one season -- only Barry Bonds (1996), Alex Rodriguez (1998), Jose Canseco (1988) and Alfonso Soriano (2006) can call the 40/40 Club home. "When we were thinking of a name, we wanted something exclusive -- the 40/40 Club in baseball is as exclusive as it gets," said Jay-Z.

About bbi MARKETING INC.
bbi Marketing Inc (www.bbimarketing.com) is full service marketing and advertising agency based in Rockland, MA bbi provides services that include strategic planning, creative concept development, graphic design and print management. bbi also offers a full complement of internet services, including web design and hosting, data base development, and internet marketing and email marketing services. 781-878-0639 or info@bbimarketing.com.