news & releases
bbi MARKETING Launches Unique Direct Marketing Program with Brooks/Eckerd Pharmacy
Rockland, MA (February 6, 2007) - bbi MARKETING INC., a full-service marketing and advertising agency, announces that it will continue its relationship with Brooks/Eckerd Pharmacy and once again provide expertise and production services to the pharmacy’s 2007 direct marketing program.
The Brooks/Eckerd direct mail project is a unique patented piece that was designed by bbi and is being distributed within specific store markets up and down the east coast. These pieces included coupons that outperformed traditional coupon redemption rates. Due to the success of the initial mailers, bbi will spearhead the new specialized direct mail product by providing the print production and mail prep services required for ongoing campaigns.
“bbi MARKETING is very enthusiastic about the roll out of this unique mail format with Brooks/Eckerd Pharmacy. The introduction of this new direct marketing product into their marketing mix should help improve overall store traffic and sales, said Mark Igo, President.”
About bbi MARKETING INC.
bbi Marketing Inc (www.bbimarketing.com) is full service marketing and advertising agency based in Rockland, MA bbi provides services that include strategic planning, creative concept development, graphic design and print management. bbi also offers a full complement of internet services, including web design and hosting, data base development, and internet marketing and email marketing services. 781-878-0639 or info@bbimarketing.com.
|
