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bbi MARKETING Partners With ISO New England To Promote Energy Efficiency In Northeast
Rockland, MA (June 20, 2006) – bbi MARKETING INC. (www.bbimarketing.com), a full-service marketing and advertising agency, has partnered with ISO New England (www.iso-ne.com), to launch Take Charge New England, a public service campaign designed to promote energy efficiency across New England. ISO New England is an independent, not-for-profit corporation, that helps promote the health of New England's economy and protect the well-being of its people by ensuring the constant availability of electricity.
As part of the campaign, bbi designed and developed www.takecharge-ne.org, a website that provides New England residents and institutions with tips for becoming more energy efficient and offers promotions for energy efficient products and services. bbi also designed and coordinated the print management for billboards throughout the greater Boston area.
"We're making the Take Charge New England campaign messaging more about efficiency than conservation," said Mark Igo, president of bbi MARKETING.
In addition, bbi designed posters, magnets and handouts for the campaign. The handouts were produced for distribution at meetings of the Boston Chamber of Commerce, as well as at area Lowe's Home Improvement Warehouse stores.
"Over twenty years of experience has allowed us to build an extensive network of contacts," Igo said. "We used this network to develop a strategic relationship between ISO New England and Lowe's."
About bbi MARKETING INC.
bbi Marketing Inc (www.bbimarketing.com) is full service marketing and advertising agency based in Rockland, MA bbi provides services that include strategic planning, creative concept development, graphic design and print management. bbi also offers a full complement of internet services, including web design and hosting, data base development, and internet marketing and email marketing services. 781-878-0639 or info@bbimarketing.com.
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