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bbi MARKETING and Hockey Media Group Launch Partnership

Rockland, Mass, September 24, 2004 — bbi MARKETING INC., a full service marketing and advertising agency, and Hockey Media Group (HMG) are pleased to announce they have joined forces to launch Hockey Magazine — East, along with continued sales and marketing support for USA Junior Hockey Magazine and USCHO Magazine. bbi will assist HMG with development and implementation of advertising and sales strategies, brand identity, corporate advertising sales, market research, and the overall business development of the publications.

"We are very pleased to be a partner with Hockey Media Group," said Mark Igo, President of bbi MARKETING. "Our extensive knowledge and experience in the industry will certainly help HMG accomplish their marketing goals and initiatives. This is a win-win partnership for all of us." Igo also commented that his sales force is stronger than ever across the country and will have no problem generating excitement and advertising revenue for all three HMG publications.

"This partnership will undoubtedly take our publications' identity to a new level in New England and beyond," said Rich De Lisle, Publisher/CEO for HMG. "bbi's strong understanding of our sport's culture will be a tremendous asset as we aggressively expand our marketing efforts."

Hockey Magazine — East will be published 10 times per year and will be distributed throughout the region. Hockey Media Group also publishes the nationally-circulated USA Junior Hockey Magazine (20 times per year) and USCHO Magazine (10 times per year). These publications offer extensive coverage of every junior league and collegiate hockey program in the United States.

About bbi MARKETING INC.
bbi Marketing Inc (www.bbimarketing.com) is full service marketing and advertising agency based in Rockland, MA bbi provides services that include strategic planning, creative concept development, graphic design and print management. bbi also offers a full complement of internet services, including web design and hosting, data base development, and internet marketing and email marketing services. 781-878-0639 or info@bbimarketing.com.

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