news & releases
bbi Provides Perfect Solution for The Paper Store
ROCKLAND, Massachusetts — June 5, 2003 — Today bbi MARKETING INC., a full-service marketing and advertising agency, announced today that it has completed the creative, graphic design, printing and distribution of department signs for The Paper Store.
The Paper Store has operated without department signs for over forty years. As the store's footprint grew, the need for signs became apparent. There were concerns that the standard retail department banner would fail in this type of store layout. bbi's resourceful designers developed a unique look and feel through the use of hand-illustrated graphics that were printed on warm and inviting colored cloth banners. This resulted in banners that are not only informative, but also welcoming.
The Paper Store is a family-owned and operated chain of 15 Hallmark Gold Crown stores located in Massachusetts and New Hampshire. Each store is approximately 10,000 to 15,000 square feet. Departments are viewed as "stores within stores", selling toys, books, art and office supplies, greeting cards, candles, gifts, stationery, party supplies, collectibles and more.
About bbi MARKETING INC.
bbi Marketing Inc (www.bbimarketing.com) is full service marketing and advertising agency based in Rockland, MA bbi provides services that include strategic planning, creative concept development, graphic design and print management. bbi also offers a full complement of internet services, including web design and hosting, data base development, and internet marketing and email marketing services. 781-878-0639 or info@bbimarketing.com.
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