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bbi MARKETING Assists Manulife Financial with Marketing Department Analysis
STAMFORD, Connecticut — March 17, 2003 — bbi MARKETING INC., a full service marketing and advertising agency, has been hired by Manulife Financial to conduct a complete workflow analysis of their Stamford, Connecticut, Marketing department.
The driver for this assessment is to create a more effective environment in which Manulife may gain operational efficiencies. The three primary areas being reviewed are: 1) the organizational needs and team member skill sets 2) the Marketing workflow processes and requirements 3) software vendors for automating the document creation, approval and production processes.
Manulife Financial is a leading Canadian-based financial services company, operating worldwide, offering a diverse range of financial protection products and wealth management services.
About bbi MARKETING INC.
bbi Marketing Inc (www.bbimarketing.com) is full service marketing and advertising agency based in Rockland, MA bbi provides services that include strategic planning, creative concept development, graphic design and print management. bbi also offers a full complement of internet services, including web design and hosting, data base development, and internet marketing and email marketing services. 781-878-0639 or info@bbimarketing.com.
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